Tips & Tricks

Tips & Tricks

How to live stream with Detail
By Tima Fofana on August 15, 2022

Whether it’s a televised global sports event, a late night talk show, or a music festival, the live format has always been popular. In recent years, celebrities, influencers, brands, and even politicians have all started leveraging the unpredictable magic that comes with live broadcasting through streaming on social media.


Despite the phenomenon not being new, it isn’t always clear how to best conduct a live stream. Luckily for you, we’ve compiled a guide on how to go live with Detail on platforms like YouTube, Twitch, Linkedin, and Facebook. 


Why you should go live  

Live streaming on social media is one of the most effective ways for businesses, coaches, trainers, creators, and more, to reach a wider audience. Since it’s not included in many marketing strategies across industries, you have an opportunity to get in early and stand out from the crowd. But if that isn’t enough to convince you, here are a few more reasons to give it a try.


Social media algorithms love it

Right now, social media platforms like Facebook prioritize live content in their feeds, which comes as no surprise since live videos lead to discussions amongst viewers, and gain up to six times more interactions than regular posted videos


Give your audience what they want

If you thought social platforms loved a good live stream, wait ‘til you find out that 82% of audiences prefer live video over social posts from a brand.


Build relationships

Being able to engage with your audience in real-time helps build trust and relationships. The unrehearsed and raw format of a live comes off as more authentic, and creates a personal connection with your audience. It also creates a sense of immediacy that doesn’t exist around evergreen content that generally leads to more interactions and engagement.


It’s inexpensive

Your audience expectations around quality and production value are often lower so you don’t need a full production studio to go live.

Sure you might want to host the best quality live stream and invest in the best gear, but it’s still cheaper than hosting a live event, and you have the opportunity to widen your reach. 


There’s no long production time

HubSpot found that it takes about two hours to write a 500-word blog post that takes about 3-4 minutes to read. Video marketing coach, Amy Landino, spends four hours from start to finish to complete videos that are only five to ten minutes long. You can literally pick up your phone and go live for 30 minutes, and the production time for that content would still only be 30 minutes.


8 tips to make your live stream better


1. Promote your live stream in advance. Instagram allows you to schedule a live stream and give your followers the option of setting a reminder, and you can add a countdown sticker to your stories. You can also schedule a stream on LinkedIn, Youtube and Facebook to build anticipation. 


2. Figure out the best time to go live. Showtime is whenever your audience is active online. This will vary depending on your content and industry so it’s worth doing a little research.


3. Don’t limit yourself to one channel. If you have an audience on both YouTube and Facebook, maximize your reach by going live on both platforms. 


4. Make sure you’re in a well lit and quiet space so your audience can hear and see you without distractions. Check out some of our previous tips on lighting.


5. Engage with your audience. After all that’s why they’re here. Host a Q&A, respond to comments, give shoutouts, or ask them questions. 


6. Invite others to join. Leverage other people's platforms and host a joint live that could help you reach new audiences. 


7. Save and share your stream on your social media. You can share highlights to promote your other content and give people a sneak peak into what your live streams look like. 

8. Always do a test run so you can troubleshoot and fix mistakes before you have an actual audience. Audiences might turn off if there are too many technical issues! 


How to go live with Detail

Detail makes live streaming as simple as two clicks and helps you create a more dynamic experience for your viewers by letting you add cameras, switch between angles, share your screen, and record your stream in high-quality. Check out our video to learn more about live streaming with Detail.


Getting your stream key and URL

Before you can go live, you need to make sure you get your stream key — a unique code provided by your chosen social media platform. Your stream key is private and directly connected to your account. Do not share it with anyone as it would allow them to live stream from your channel. Read on to learn how to find your stream key on some of the most popular streaming platforms. 


Get your Twitch stream key and URL

  • Log in to Twitch.tv and click on your avatar on the top right.

  • Click the Settings tab.

  • Go to the Channel and Videos tab which takes you to the dashboard. You might also have to switch from Channel to Stream on the left navigation menu if you’re not already there by default.

  • Your stream key is censored by default for privacy reasons. Click the Copy button to copy your stream key.  

  • Your stream URL for Twitch is always "rtmp://live.twitch.tv/app/."



Get your YouTube stream key and URL

  • Log in to YouTube.com - and click on your avatar on the top right.

  • Click the YouTube Studio tab. If it’s your first time in this tab, you’ll get a prompt to verify your account first.  

  • Click the Go live button on the top right and switch to the Stream tab on the left navigation menu.

  • Click the Copy button to copy your stream key and stream URL. 



Get your Facebook stream key and URL

This will depend on if you’re planning on streaming from your personal profile or a Facebook page. Read on to learn how to get your stream key for both.  


Personal profile

  • Log into Facebook.com and click the Live Video button found below the new post section.

  • Select the Go live option. 

  • Click Streaming software.

  • Click the Copy button to copy your stream key.

  • Click on advanced settings and copy the "Server URL" — this is your stream URL.


Facebook Page

  • Open your chosen Facebook page and click the Live button found below the new post section.

  • Select the Go live or Create live event option.

  • Click on the Use Stream Key button.

  • Click the Copy button to copy your stream key.

  • Click on advanced settings and copy the "Server URL" — this is your stream URL.



Get your LinkedIn stream key and URL

Before you can go live on Linkedin, you need to make sure you meet their live access criteria and apply to become a Linkedin Live Broadcaster by following one of the steps below. 


  • Create an event on LinkedIn to generate an automatic check to see whether you are eligible. If you are, you will be able to choose LinkedIn Live in the event format dropdown.

  • Auto-apply if you’ll be going live using third-party broadcast tools.

  • Turn on creator mode on your LinkedIn profile for access to creator tools.


Getting your stream key

  • Go to the custom stream page.

  • Select Go live now under New stream.

  • Click Create a post and select the profile or page you want to stream to.

  • Go to the Stream settings tab, pick the region closest to you and click Get URL.

  • Copy the stream key and URL.



Bonus: go live on Instagram from your Mac

Although Instagram is a mobile first platform, there are third party apps that let you take advantage of the improved quality and control desktop apps can bring to your Instagram live stream. Sites like Instafeed surface your Instagram stream key and URL so you can use them with video tools like Detail.


Setting up your stream in Detail

Now that you know where to get your stream keys, it’s time to launch Detail. Start by connecting your iPhone, iPad or camera, then add each camera or angle you want as a separate Scene.


If you’d like to share a screen or a window during the live stream, you can add these to a Scene, the same way you add a camera. 


You can also customize your Scene with titles, images and filters — perfect if you want to start your stream with a welcome message, or switch to a Scene with titles or text on it while you’re live.



Once you’re all set up, follow the below steps to go live:

  • Hit the “stream” icon in the Detail toolbar.

  • Add your stream key and URL.

  • Click Stream!


You should be able to see your stream on whatever platform you’re using. If you can’t, we recommend you double check your stream key and URL.



When you’re live, you can see your streaming status and how long you’ve been live for in the top corner of the preview window in Detail. 


Conclusion

Okay, so now you know how to live stream like a pro and share your story in an exciting way. Going live might not feel natural at first but keep in mind that it is a great way to connect with your audience and strengthen your brand. Download Detail and start going live on social media today!

Whether it’s a televised global sports event, a late night talk show, or a music festival, the live format has always been popular. In recent years, celebrities, influencers, brands, and even politicians have all started leveraging the unpredictable magic that comes with live broadcasting through streaming on social media.


Despite the phenomenon not being new, it isn’t always clear how to best conduct a live stream. Luckily for you, we’ve compiled a guide on how to go live with Detail on platforms like YouTube, Twitch, Linkedin, and Facebook. 


Why you should go live  

Live streaming on social media is one of the most effective ways for businesses, coaches, trainers, creators, and more, to reach a wider audience. Since it’s not included in many marketing strategies across industries, you have an opportunity to get in early and stand out from the crowd. But if that isn’t enough to convince you, here are a few more reasons to give it a try.


Social media algorithms love it

Right now, social media platforms like Facebook prioritize live content in their feeds, which comes as no surprise since live videos lead to discussions amongst viewers, and gain up to six times more interactions than regular posted videos


Give your audience what they want

If you thought social platforms loved a good live stream, wait ‘til you find out that 82% of audiences prefer live video over social posts from a brand.


Build relationships

Being able to engage with your audience in real-time helps build trust and relationships. The unrehearsed and raw format of a live comes off as more authentic, and creates a personal connection with your audience. It also creates a sense of immediacy that doesn’t exist around evergreen content that generally leads to more interactions and engagement.


It’s inexpensive

Your audience expectations around quality and production value are often lower so you don’t need a full production studio to go live.

Sure you might want to host the best quality live stream and invest in the best gear, but it’s still cheaper than hosting a live event, and you have the opportunity to widen your reach. 


There’s no long production time

HubSpot found that it takes about two hours to write a 500-word blog post that takes about 3-4 minutes to read. Video marketing coach, Amy Landino, spends four hours from start to finish to complete videos that are only five to ten minutes long. You can literally pick up your phone and go live for 30 minutes, and the production time for that content would still only be 30 minutes.


8 tips to make your live stream better


1. Promote your live stream in advance. Instagram allows you to schedule a live stream and give your followers the option of setting a reminder, and you can add a countdown sticker to your stories. You can also schedule a stream on LinkedIn, Youtube and Facebook to build anticipation. 


2. Figure out the best time to go live. Showtime is whenever your audience is active online. This will vary depending on your content and industry so it’s worth doing a little research.


3. Don’t limit yourself to one channel. If you have an audience on both YouTube and Facebook, maximize your reach by going live on both platforms. 


4. Make sure you’re in a well lit and quiet space so your audience can hear and see you without distractions. Check out some of our previous tips on lighting.


5. Engage with your audience. After all that’s why they’re here. Host a Q&A, respond to comments, give shoutouts, or ask them questions. 


6. Invite others to join. Leverage other people's platforms and host a joint live that could help you reach new audiences. 


7. Save and share your stream on your social media. You can share highlights to promote your other content and give people a sneak peak into what your live streams look like. 

8. Always do a test run so you can troubleshoot and fix mistakes before you have an actual audience. Audiences might turn off if there are too many technical issues! 


How to go live with Detail

Detail makes live streaming as simple as two clicks and helps you create a more dynamic experience for your viewers by letting you add cameras, switch between angles, share your screen, and record your stream in high-quality. Check out our video to learn more about live streaming with Detail.


Getting your stream key and URL

Before you can go live, you need to make sure you get your stream key — a unique code provided by your chosen social media platform. Your stream key is private and directly connected to your account. Do not share it with anyone as it would allow them to live stream from your channel. Read on to learn how to find your stream key on some of the most popular streaming platforms. 


Get your Twitch stream key and URL

  • Log in to Twitch.tv and click on your avatar on the top right.

  • Click the Settings tab.

  • Go to the Channel and Videos tab which takes you to the dashboard. You might also have to switch from Channel to Stream on the left navigation menu if you’re not already there by default.

  • Your stream key is censored by default for privacy reasons. Click the Copy button to copy your stream key.  

  • Your stream URL for Twitch is always "rtmp://live.twitch.tv/app/."



Get your YouTube stream key and URL

  • Log in to YouTube.com - and click on your avatar on the top right.

  • Click the YouTube Studio tab. If it’s your first time in this tab, you’ll get a prompt to verify your account first.  

  • Click the Go live button on the top right and switch to the Stream tab on the left navigation menu.

  • Click the Copy button to copy your stream key and stream URL. 



Get your Facebook stream key and URL

This will depend on if you’re planning on streaming from your personal profile or a Facebook page. Read on to learn how to get your stream key for both.  


Personal profile

  • Log into Facebook.com and click the Live Video button found below the new post section.

  • Select the Go live option. 

  • Click Streaming software.

  • Click the Copy button to copy your stream key.

  • Click on advanced settings and copy the "Server URL" — this is your stream URL.


Facebook Page

  • Open your chosen Facebook page and click the Live button found below the new post section.

  • Select the Go live or Create live event option.

  • Click on the Use Stream Key button.

  • Click the Copy button to copy your stream key.

  • Click on advanced settings and copy the "Server URL" — this is your stream URL.



Get your LinkedIn stream key and URL

Before you can go live on Linkedin, you need to make sure you meet their live access criteria and apply to become a Linkedin Live Broadcaster by following one of the steps below. 


  • Create an event on LinkedIn to generate an automatic check to see whether you are eligible. If you are, you will be able to choose LinkedIn Live in the event format dropdown.

  • Auto-apply if you’ll be going live using third-party broadcast tools.

  • Turn on creator mode on your LinkedIn profile for access to creator tools.


Getting your stream key

  • Go to the custom stream page.

  • Select Go live now under New stream.

  • Click Create a post and select the profile or page you want to stream to.

  • Go to the Stream settings tab, pick the region closest to you and click Get URL.

  • Copy the stream key and URL.



Bonus: go live on Instagram from your Mac

Although Instagram is a mobile first platform, there are third party apps that let you take advantage of the improved quality and control desktop apps can bring to your Instagram live stream. Sites like Instafeed surface your Instagram stream key and URL so you can use them with video tools like Detail.


Setting up your stream in Detail

Now that you know where to get your stream keys, it’s time to launch Detail. Start by connecting your iPhone, iPad or camera, then add each camera or angle you want as a separate Scene.


If you’d like to share a screen or a window during the live stream, you can add these to a Scene, the same way you add a camera. 


You can also customize your Scene with titles, images and filters — perfect if you want to start your stream with a welcome message, or switch to a Scene with titles or text on it while you’re live.



Once you’re all set up, follow the below steps to go live:

  • Hit the “stream” icon in the Detail toolbar.

  • Add your stream key and URL.

  • Click Stream!


You should be able to see your stream on whatever platform you’re using. If you can’t, we recommend you double check your stream key and URL.



When you’re live, you can see your streaming status and how long you’ve been live for in the top corner of the preview window in Detail. 


Conclusion

Okay, so now you know how to live stream like a pro and share your story in an exciting way. Going live might not feel natural at first but keep in mind that it is a great way to connect with your audience and strengthen your brand. Download Detail and start going live on social media today!

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© 2022 Detail Technologies B.V., All Rights reserved