Product

Product

We’re doubling down on Apple Silicon. Here’s why
By Shawn Roos on June 2, 2022

TLDR; as of Detail 3.0 we're betting on Apple Silicon and the future of computers built for creators. Intel based Macs will still be able to run Detail, but many of the new features will be optimized for Apple's Silicon architecture and will no longer be accessible on Macs with Intel CPU's.


Even before the announcement of the M2 chip at WWDC, it was clear that, for creators in particular, Apple Silicon has revolutionized workflows, productivity, and possibilities in ways we previously couldn’t imagine.


At Detail we want to make cinema-quality video production accessible to everyone with a computer and an iPhone or a camera. To do that we need to bring many of the magical rendering and Machine Learning powers, pioneered by Apple's mobile devices, to desktop; a challenge that Apple's Intel laptops and desktops were not designed for.


By focusing on Apple Silicon Macs we're betting on the future of computers built for creators. The good news is that more than 75% of our users are living in that future already – one in which recording multiple camera feeds with object segmentation and camera effects is possible in real time without so much as a fan “whirr.”


As we fully embrace this decision, users with Intel Macs will find an increasing number of new Detail features being unavailable. It sucks and we get it; many of us have Intel Macs too.


But with all but one of Apple's range of Personal Computers having moved to Silicon, the announcement of the M2 chip, and the same superpowers being available on iPads and iPhones, we can assure you — we’ll blow your mind with the future of real-time computational video.

TLDR; as of Detail 3.0 we're betting on Apple Silicon and the future of computers built for creators. Intel based Macs will still be able to run Detail, but many of the new features will be optimized for Apple's Silicon architecture and will no longer be accessible on Macs with Intel CPU's.


Even before the announcement of the M2 chip at WWDC, it was clear that, for creators in particular, Apple Silicon has revolutionized workflows, productivity, and possibilities in ways we previously couldn’t imagine.


At Detail we want to make cinema-quality video production accessible to everyone with a computer and an iPhone or a camera. To do that we need to bring many of the magical rendering and Machine Learning powers, pioneered by Apple's mobile devices, to desktop; a challenge that Apple's Intel laptops and desktops were not designed for.


By focusing on Apple Silicon Macs we're betting on the future of computers built for creators. The good news is that more than 75% of our users are living in that future already – one in which recording multiple camera feeds with object segmentation and camera effects is possible in real time without so much as a fan “whirr.”


As we fully embrace this decision, users with Intel Macs will find an increasing number of new Detail features being unavailable. It sucks and we get it; many of us have Intel Macs too.


But with all but one of Apple's range of Personal Computers having moved to Silicon, the announcement of the M2 chip, and the same superpowers being available on iPads and iPhones, we can assure you — we’ll blow your mind with the future of real-time computational video.

Sign up for news and resources

Unsubscribe at any time.
© 2022 Detail Technologies B.V., All Rights reserved

Sign up for news and resources

Unsubscribe at any time.
© 2022 Detail Technologies B.V., All Rights reserved

Sign up for news and resources

Unsubscribe at any time.
© 2022 Detail Technologies B.V., All Rights reserved